Question 3: Who will be your target audience for your media product?

The main target audience for a horror film is people aged between 15 - 26 both male and female, this varies on different films but most of the ratings are generally similar, I found this out by the statistics on the IMDB website, I decided to research on psychological films as this is the genre we were producing. Some examples of  the reviews I found are from Paranormal Activity (2007) shown to the top right, which shows the that males and females equally enjoyed the film with the highest ratings coming from 'aged under 18' at an average of 6.6 and 'aged 18-29' at an average of 6.5. Another example I found is from Devil (2010) shown to the bottom right, which shows that males and females practically enjoyed the film equally but the main age group in which enjoyed the film was 'aged under 18' as this got the highest ratings at an average of 7.2. Our film will be aimed at this age range as it is the most successful. Originally we planned to make our horror film an 18 as this rating had less boundaries but after watching it back we decided to lower it to a 15 as it didn't fit many of the 18 boundaries, we also decided on the 15 rating because it is closer to our age range making it easier to understand what they will enjoy. After presenting the pitch to our class this had an influence our age certificate as the age range in the class is between 16 - 17 and the feedback we received was mostly positive so we decided to base the age certificate around these age ranges. This group of people is associated with horror films because their age range gives the highest ratings on the horror genre as shown on the photos displayed to the right. We have taken into consideration all this information found on IMDB to find a suitable audience for our film and came to the decision to make it a 15.

By Rebecca Foster