Wednesday 13 April 2011

Question 5: How did you attract/address your audience.

Our intended target audience was 15 - 24 year olds after showing our film to a few people in our target range we concluded that most common feedback we found was that lighting we used was very effective and the concept of the clown drew them in and they wanted to watch more. Everyone we showed the film to said they admired our music and helped add the suspense to our film, they also said it was very fitting to our genre and the themes of our film. The scene most people enjoyed watching was the ending scene as the clown is laughing, it added a lot of suspense and people wanted more to watch. They also like that there was a lot of close up shots not revealing the clowns identity. Because of this feedback we feel that has reached our target audience successfully, it had been more of a success than we thought because coming to the end everything was going wrong because we could never find a time for everyone to film but in the end we were able to pull through this. To target our target group we used actors of a similar age, and we included a phobia that many people of this age fear, we also included language that this age group would typically use and also the music was more modern to fit this age group. Through mise-en-scene we used locations that our target audience would hang around and feel safe in and turned them into something threatening. 
By Annalise.

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